From Amazon.co.uk’s camera section:
…yeah. “Gifts for Her, Gifts for Him”. It is apparently now a useful commercial approach to gender cameras. (Interestingly, this is the only part of the “Electronics” section which has his-and-hers gift recommendations – I wonder why…)
Note that one camera, the Olympus XZ-1, is even on both lists. For women, it comes in white at £289.99, and for men it comes in black at £311.08. I don’t even want to know the logic behind that one.